Navigating Purpose with Precision: Soon Yu, host of Aconic Podcast, On Five Critical Mistakes to Avoid When Leading A Purpose-Driven Business

Being Inflexible in Your Purpose: Sticking too rigidly to a mission can hinder companies from adapting to changing conditions. Blockbuster’s refusal to embrace digital streaming, despite the emergence of Netflix, exemplifies this mistake. By failing to adapt its business model and purpose to evolving consumer preferences, Blockbuster ultimately lost market relevance and went bankrupt, while Netflix thrived by embracing change. READ MORE

Aconic Podcast